The location of a photo shoot for a company matters for several reasons:


1. Brand Image: The choice of location can convey the company's brand image, values, and identity. It can help align the visuals with the brand message. Who are you targeting and how do you want them to feel?


2. Relevance: The location should be relevant to the company's products, services, or industry. It can establish a connection between the photos and the business. A simple example of this is photographing hiking shoes on dirt trails makes more sense then on a sidewalk. 


3. Target Audience: Consider where the target audience is located and what locations would resonate with them. It helps in creating relatable content. If you are an outdoor company you don't want to have your images taken in a downtown setting, choosing an outdoor setting that relates to your outdoor gear would be a better match for your target audience. 


4. Context: The location can provide context for the company's story, products, or services, helping viewers better understand the company's offerings. A chiropractor that specializes in kids will want photos that incorporate kids with a kid friendly environment so their target audience has a better understanding that they are not just a chiropractor for adults. 


5. Consistency: Consistent use of specific locations in photo shoots can build a recognizable brand style and create a cohesive visual identity. Think of Calvin Klein, I bet you can recognize an ad for them before you even look at the headline. This is because they are very consistent in their styling and ad campaigns and you should be too.


6. Competitive Advantage: Unique or carefully selected locations can give the company a competitive edge by differentiating it from competitors. Let's face it people love to look at beautiful photos and if yours are more consistent and of a higher quality than your competition people are going to be naturally drawn to you. 


The location for a company's photo shoot plays a crucial role in shaping its brand identity, connecting with the audience, and achieving the desired marketing and branding objectives. Ask yourself if you are achieving this and if not what are you waiting for? Pick up the phone and schedule a brand shoot with someone who understands the importance of cohesiveness in branding. Someone who's willing to go the extra mile to ensure the best place for you.